Here's what the criticism actually did. Young girls and boys, say the age group of 16 to 21 instantly liked the bold video. But as the senior feminists poured in the nuanced criticism, they felt confused, even embarrassed. They were quiet downed. Then, the men joined the criticism. Personal attack against Deepika Padukone started questioning her credibility as a voice for feminism. Everybody forgot who the real enemy was. As researchers and activists we have to be more careful about how we react to this new branch of social activism or commentary by CSR trusts. Let's encourage them, engage with them, enable them to make better products. But let's not be aggressive and negative.![]()
